Bob Olejar has more than 30 years’ experience of persuasive marketing, advertising structures and cognitive bias frameworks for corporate branding. Being introduced to cognitive bias and persuasive framing while attending Michigan State University in 1988, Olejar applied these techniques throughout a career that eventually led to founding Clout Hero as a natural progression from his previously successful strategic marketing company, Placement Directory. His work in strategic marketing using associative framing with celebrities and storytelling mastery has allowed him to work with some of the greatest companies in the world like Samsung, Reebok, Apple, Jack Daniels, Prada, Lamborghini, and hundreds more. Along the way Olejar has been interviewed or written about in over 50 publications including the Wall Street Journal, New York Post, New York Times, Entrepreneur, Vogue, Wired, Washington Post, Los Angeles Times, Backstage, Chicago Tribune, London Times, and several more.